By Tiffany Hsu
LOS ANGELES (L.A. Times) ? Wendy?s is making a high-end re-entry into Japan with a $16 burger festooned with foie gras and truffles.
The third-largest fast-food chain in the United States (potentially soon to supplant Burger King for the No. 2 spot) took a breather from Japan for two years but returned this week to launch a restaurant in a luxury shopping area in Tokyo.
That franchisee developed the luxurious 1,280-yen (about $16.45) sandwich ? the folks at Wendy?s corporate offices said they ?really don?t have anything to do with it.? The goose liver confection won?t show up in the United States anytime soon ? Wendy?s said its most expensive item here is likely a salad or a triple cheeseburger, in the $5 to $6 range.
Besides, customers in California already have their pick of foie gras sandwiches ? at least before the delicacy is outlawed in the state next year. There?s one sandwich for $16 at the Torrance restaurant Buffalo Fire Department, and another ? for $26 ? at RH in West Hollywood.
Wendy?s Chief Executive Emil Brolick has said the company will aim eventually to triple its number of foreign restaurants to about 1,000 eateries.
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