Home / Tech / Search Engine Optimization and Social Media: Savvy Business Strategies for Success in 2012
Strategies for search engine optimization and social media marketing to yield large returns; How search and social media will play a key role in success for businesses serious about search.
(LOS ANGELES, CA) As the new year quickly approaches many companies large and small will begin to develop their search engine optimization strategies for next year. Those who have already built their team will likely restructure just to stay competitive, and those who have not yet solved this immensely important marketing challenge will get ready to finally dive in. Regardless of which your company may be, one thing is clear: visibility in search is a must-have in-order to survive and be successful. Now, more than ever, Search simply cannot be ignored.
Twitter, Facebook, LinkedIn and now Google+ social networks are growing fast? You can?t read the business or technology sections of your favorite newspaper or news web site without seeing these brands at least once per visit. Google has said it signed up more than?40 million users for Google+?since launching the service in June. Internet IPOs are also reaching what seems like a critical mass. Is the Internet about to see its second boom? Some are calling it ?Internet Bubble 2.0?.
With all of the continued buzz around SEO (Search engine optimization) and SMO (Social media optimization) business executives clearly see how search and social media isn?t going away anytime soon. These social circles are driving America?s largest marketing budgets, and will likely continue to do so far into the next few years.
So how does a company begin to harness the power of search and social media if they have not yet entered this important area of business? How to perfect it for those already involved? ?By strategically investing in the right departments and employees who understand search and social media. Businesses which do not have a search or social media department should be looking to create one, and those without the desire to maintain these departments should outsource. Either way, search and social media should have a place within your businesses marketing budget for 2012?.
A recent report released by WebMarketing123 called the?2011 State of Digital Marketing Report?revealed that although SEO (search engine optimization) is still the leading choice for online marketers, 60 percent of respondents said they plan to increase their budget for SMO (social media optimization) in 2012. Of over 500 marketing professionals polled, 68 percent said they?ve generated leads from either Facebook, Twitter or LinkedIn, while 55 percent have closed deals from social media leads.
Reports such as these prove that Search Engine Optimization plays a significant role in the success of your business, especially those using the Internet. Each day, more and more businesses are launching websites and the competition is obviously increasing. It isn?t enough that your business merely exists. You need to either?recruit educated staff?who will have your best interests at heart or hire a knowledgeable?SEO Company?who can use the latest search engine approved techniques to promote your web site in major search engines in-order to maintain top positions on Google, Bing, Yahoo and within social networks.
?If your customers can?t easily find you, they?re going to find your competitors. Having a well cemented social media presence allows your prospects to connect with you on the social web in a way that is becoming - well, standard.? said Alex R, a local search specialist for Los Angeles SEO Company, who helped contribute to this report.
?Many predict 2012 is going to be an active year for Internet marketing companies and social marketers. Businesses that take the time to develop strategic optimization programs which combine both social media marketing and search engine optimization are likely to see a heavy influx of new customers and business whether they sell products, information or are motivated to build their brands using the Internet? he added.
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Posted by News LI Editor ? Filed Under Tech?
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